IRL.com

Do more together.

This group messaging app makes it easy to plan events, discover what’s happening in your city, and tap into public groups based on your interests + location.

By combining the features of the app and the concept of “in real life”, IRL used the following content:

TikToks

Learn how IRL used trending internet topics and UGC-style content to garner over 2.4M views on their most popular TikTok video.