The Birthday Sale
INDUSTRY: JewelrY Platform: INSTAGRAM + EMAIL OBJECTIVE: SALES
A multi-channel promotional campaign for cupcakes and cashmere’s Birthday Sale, celebrating 18 years of business + their founder’s birthday.
All art direction, photography, and graphic design by Brynn Hackett.
Emails
Teaser Email:
Launch Email:
Targeted e-mail from founder with limited offer:
Social Assets
We focused on UGC-forward content to promote the sale in an authentic way that speaks to Emily’s community.