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The Birthday Sale
INDUSTRY: JewelrY Platform: INSTAGRAM + EMAIL OBJECTIVE: SALES
A multi-channel promotional campaign for cupcakes and cashmere’s annual Birthday Sale, celebrating 18 years of business + the founder’s birthday.
All art direction, photography, and graphic design by Brynn Hackett.
The Teaser
We found that early access messaging paired with SMS notifications had the highest rate of conversion. We teased the sale to pique interest with our community, then encouraged them to sign up for VIP access at this landing page.
This resulted in a +14% YoY increase in site sessions.
Social
Launch
Launch Social:
Launch Email:
A few days into the sale, we sent a targeted e-mail from our founder with a limited offer:
Social Assets
We focused on UGC-forward content to promote the sale in an authentic way that speaks to Emily’s community.
To see editorial product photography, click here.