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Emily Signet Ring Launch
Meet the Emily—the ring with a 1300+ person waitlist, and the first piece deemed special enough to be named after cupcakes and cashmere’s founder.
The Story
Inspired by Emily’s grandmother’s vintage signet ring, the original heirloom quickly became one of Emily’s most complimented pieces. After years of dreaming, planning, developing, and countless fan requests, C&C couldn't be happier with the final design.
In the lead up to its launch, C&C shared the ring’s history, along with receipts to the countless requests for the piece over the years and a giveaway for 3 lucky winners to receive a ring.
Photography + art direction by Brynn Hackett.
The Launch
The ring sold out in under an hour and generated 1,300+ sign-ups for its restock. It continues to be one of C&C’s top performing pieces.
To see more of Brynn’s editorial photography for cupcakes and cashmere, click here.