Fine Black Friday
A social-first campaign for cupcakes and cashmere’s annual Fine Black Friday sale.
This promotion included 6 new arrivals and one major giveaway.
Photos, video, and editing by Brynn Hackett.
The Giveaway
Every day for 6 days, cupcakes and cashmere revealed a new fine jewelry pieces on their Instagram. Every comment left on those reels also served as an entry to the FBF Giveaway.
